A TO Z OF AALIYAH

i-D x MAC


design direction    //   socials    //   photography    //     graphics





Aaliyah starred on one of the most iconic i-D covers of all time. Shot by Matt Jones for the September 2001 issue, it was a tribute to the woman who’d revolutionized how women in R&B were perceived. 17 years later, i-D teamed up with M·A·C with a film celebrating how Aaliyah is still inspiring creatives from across all walks of life, in a non-linear A-Z exploring her legacy directed by Cara Stricker.
I was across the project through pre-production, filming and post, each calling on different strengths and challenges. 

I designed and set the visual direction for all of the launch assets, shot BTS during filming for client socials, advocated for visual FX needs on set, oversaw all graphic elements through post, visual curation for launch.



  
































UGG CAMPAIGN LAUNCH






MAC & i-D launched the program with a social campaign designed to build on the existing social buzz surrounding #AaliyahForMAC and the new collection.
Promoted via socials, the launch asset introduced the program hashtag (e.g. #AtoZofAaliyah) and served a variety of purposes: 



In addition to creating buzz, the launch set the tone for the overall program with visuals and graphic style. It introduced the campaign inspiring dedicated fans to submit for the chance to be in the  A-Z of Aaliyah program.








  • Snapchat / IG Story Reminders












THE SHOOT



While filming I shot BTS for client and i-D socials, advocated for visual FX needs, and provided creative support.


















POST PRODUCTION



Through post I concepted, and in cases across the visual FX elements in the film and the type treatment. 












THE FILM



All parts culminated in a hero film shared by i-D and MAC for which I oversaw all graphics and special FX.













CREDITS




directior
cara stricker

director of photography
ryan helfant c/o Gersh

choreographer
holly blakey c/o box artist MGMT

stylist
miyako bellizzi

hair director
sean bennett
creative
emery coopersmith +
claire gustavson

main editor
steven ross

additional editing
matthew hollis
head of program management
nicolas karlson

producer
meagan judkins

producer
ilona klaver

director of client services gerhard stochl
program management
christina evans

set design
zach apo-tsang

executive producer
aiden darné
design
taylor lewis

design director
adam mignanelli

motion + VFX
assaf clements + alex velasquez

asting director
andrea haber