Sol De Janeiro
ART DIRECTION & DESIGN
[WHAT IS THIS]Capture and promotion for merch extensions following the success of Badalada’s launch.
[MORE]
Extending the Badalada campaign beyond beauty into lifestyle. The limited-edition merch needed maketable assets to sell and entice.
[HOW]Simplistic studio shoot, concepted and shot within a tight budget. Envisioned to reverberate the Badalada spirit, mini vingettes highlight both the products and the youthful spirit that the campaign championed.