badalada merch

ART DIRECTION & DESIGN

Sol De Janeiro

[WHAT IS THIS]Capture and promotion for merch extensions following the success of Badalada’s launch.

[MORE]
Extending the Badalada campaign beyond beauty into lifestyle. The limited-edition merch needed maketable assets to sell and entice.

[HOW]Simplistic studio shoot, concepted and shot within a tight budget. Envisioned to reverberate the Badalada spirit, mini vingettes highlight both the products and the youthful spirit that the campaign championed.

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