Body Badalada Launch
Sol de Janeiro2025
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SDJ’s biggest launch to date. Body Badalada, a new vitamin-infused lotion targeted to Gen Z, debuted as a Sephora global exclusive. The campaign needed to match the scale: multi-market, multi-platform, Cannes to TikTok.
[HOW]Built the concept and workshopped through pre-pro and partner alignment. Oversaw 360 asset suite and visual production across the full campaign, managing multiple rounds of review across vast deliverables, ensuring interest and consistency at global scale. The creative ecosystem spanned a hero film starring Juliana Nalú & Bretman Rock with an original Honey Dijon track, a traveling pop-up series, 3D OOH, and full-funnel digital. Every touchpoint built to feel as hot and enticing as the product’s positioning.
Hero Campaign
Paid Media
Global Takeover & Activations