Point of You
i-D x GlossierCREATIVE, ART DIRECTION, DESIGN
A co-branded editorial program empowering the Glossier and i-D community to "be their own beauty editor" through crowdsourced content.
[MORE]The visuals needed to balance three identities at once. Landed on a collage-driven language that felt user-generated but equally stylized, distinctly neither brand and unmistakably both. Tiny budget, under a week. Shot the photography and created the hero gif that became the program’s core identity.
[OUTCOME] The partnership was cut short due to competitive conflicts outside our control, but the work was celebrated by both teams. Proof that good creative doesn’t need permission to resonate.
The Pitch
Launch Campaign
Pre-Pro
The Shoot