![](https://freight.cargo.site/t/original/i/3443021cf53a55104eaec1c52f59f38d8f2b61b6d572cf5f96089a0ff2c21948/BARBIE.png)
HOW TO BEHAVE
WITH BARBIE FERREIRA
art direction // prop styling // logo // graphics
A partnership between Broadly and Go90 resulted in the mini series, How to Behave. Instagram personality and model, Barbie Ferreira, takes a modern look at the outdated world of etiquette exploring topics including dating, money, food, anger, style and sex to see how we as a culture can rethink the outdated social mores that especially hold women back.
In line with the show's intention, we wanted to create a visual identity that explored these antiquated themes through a fresh lens as well. Every episode focused on it's own rule of etiquette, so we decided to create these hyper-stylized reinterpretations of each rule that would serve as the opening visuals and interstitial content throughout. From concept, to pre-pro, to production, and through post, we got full jurisdiction over every part of this project, and had a lot of fun in doing so.
Additionally I did all of the graphics, and promotional elements for the series. The original episodes are no longer available but the re-edited and re-designed versions are up on broadly and will give you a sense of the show.
INTROS & INTERSTITIALS
![](https://freight.cargo.site/t/original/i/15032891be2d0c784b71f21990b0c8e5ab9bc276529b787d2080d27b673ede8c/HTB.png)
!["DON'T BE SO DRAMATIC."](https://freight.cargo.site/t/original/i/17d453668fbd85d5cc347295e3d5f43a4b88b22d76f314d0ffd6b6cc9959aa95/DemandingLiveItaliangreyhound-size_restricted.gif)
!["YOU'RE OVERREACTING."](https://freight.cargo.site/t/original/i/18911e9416d80d594987cf78acea916c5e986e89312d95aae46fdd4f7d7f92e0/UniformFrigidAmazonparrot-size_restricted.gif)
!["PLEASE HOLD."](https://freight.cargo.site/t/original/i/8be3527c093a9ff51bc1217d7a50ff579d22d52de9176cf653085d32b4223240/RareHauntingBlesbok-size_restricted.gif)
!["YOU ARE WHAT YOU EAT."](https://freight.cargo.site/t/original/i/4b11badcef9b48382a6b37611314dcfd1ccee9108aec5882e2f14b986ad71ca0/HarmoniousAltruisticGelding-size_restricted.gif)
!["ALWAYS HAVE DINNER PREPARED."](https://freight.cargo.site/t/original/i/f3bd3bdc903283360917f2bd537224cfb1a2d5866407c8782a2a89a550bc7d01/TemptingTemptingImpala-size_restricted.gif)
!["CHASTITY IS A VIRTUE."](https://freight.cargo.site/t/original/i/78e575b9aee6dec52a85c4c8a06c2fbf7b17a8200da85a49151dc77219c96127/CHASTITTY.gif)
CREDITS
creative direction
Keenan MacWilliam
Keenan MacWilliam
art direction + design
Taylor Lewis
Taylor Lewis
producer
Renee Muza
Renee Muza
assistant producer
Jaimie Chew
Jaimie Chew
prop stylist
Vanessa Hadad
Vanessa Hadad