CREATIVE DIRECTION, ART DIRECTION, DESIGN

How To Behave

with Barbie Ferreira
Broadly x Go90

[WHAT IS THIS]Art Direction for a mini-series challenging female stereotypes.

[CONTEXT]
A mini-series where Barbie Ferreira takes a modern lens to outdated etiquette: dating, money, food, style, sex. Challenging the social norms that disproportionately hold women back.

[HOW]Each episode tackled a different rule of etiquette, so we created hyper-stylized visual reinterpretations for each one. Opening sequences, interstitials, all graphics and promo. Full creative jurisdiction from concept through post.



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