TAYLOR LEWIS  Work Info

A  to Z of Aaliyah

i-D x MAC
DESIGN, ART DIRECTION, PRODUCTION, PHOTOGRAPHY[WHAT IS THIS]A hero film shared globally by i-D and M·A·C, honoring an icon by channeling the same energy she brought to everything.

[CONTEXT]
 Seventeen years after Aaliyah’s iconic i-D cover, i-D and M·A·C came together to celebrate her legacy through a non-linear A-to-Z film directed by Cara Stricker.

[HOW]I was embedded across pre-production, filming, and post. Set visual direction for launch assets, shot BTS for socials, advocated for VFX on set, and oversaw all graphic elements through post and launch. The social campaign built on the momentum of #AaliyahForMAC, introducing #AtoZofAaliyah to inspire fan submissions.







Pre-Pro & UGC Social


©