![](https://freight.cargo.site/t/original/i/9aa20f75efd8a19461cc2a74a949829bf795f2950fba92ef3ee91f8c3c007620/NB.png)
20/20 VISION
i-D x NEW BALANCE
art direction // design
Art direction & design for the launch of the New Balance 20/20 shoe. Manifested in a co-branded editorial hero piece along with internal product & campaign assets.
CO-BRANDED EDITORIAL
![](https://freight.cargo.site/t/original/i/de14acc7bb0b36cf0186b63d81f39835d65a94dd131d9d0a682856b389e9b75b/83570013_flat.jpg)
![](https://freight.cargo.site/t/original/i/3b94773edcac0f7bd479b62ce1207f24d96a1e173c5dd7bb373b50d89bb1757a/83590016_flat.jpg)
![](https://freight.cargo.site/t/original/i/853e4d318318bf46b9adca59842061bdba8193e18c1b61edc1f1afa970a498ca/83550011_flat.jpg)
![](https://freight.cargo.site/t/original/i/0b7c28e5e69dc5812329c9388ba707220e57e9a8e486bf332eddeb322add9a89/83540012_flat.jpg)
![](https://freight.cargo.site/t/original/i/f2c9f0467fc4b47b7830b8ce3edd9637c37e458963508e54e31c6170cd2bec43/83590008_flat.jpg)
![](https://freight.cargo.site/t/original/i/b02d3874d80f9cacf3eb47033bd387bb6b5fd641c7f0b8f9887f6397092e49ed/83540002_flat.jpg)
![](https://freight.cargo.site/t/original/i/06a969cb9b252c8cfc079ed0e72becef3020a3f42d037c8c982abefa83153473/83510010_flat.jpg)
![](https://freight.cargo.site/t/original/i/5ccf3b1d114e2d78296ca47cc7b5f780596ca1ef031ff8decc887d389dc8fa5d/83510002_flat.jpg)
INTERNAL ASSETS
[PRODUCT]
[CAMPAIGN]
![](https://freight.cargo.site/t/original/i/00291ba4fa999ea42277b6f8703c30e4d1158385825e44f70af87c6de93f51be/170629-New-Balance-Day-01_01_108.jpg)
![](https://freight.cargo.site/t/original/i/86337c96cc75a3761758dcd04283815f18549c2c8920a5b79935824a1a2423d5/170629-New-Balance-Day-01_01_096.jpg)
![](https://freight.cargo.site/t/original/i/98cdb1e394482d8a917fc05c889d2db981b6a9eb85d9d6cc617fa5bc67c1c3f8/170629-New-Balance-Day-01_02_073.jpg)
![](https://freight.cargo.site/t/original/i/9fdb4a40b5b64631642fc13e1d4e8378ea3b0ea072a7b4c0bc10188001a2ea8f/170629-New-Balance-Day-01_01_043.jpg)
![](https://freight.cargo.site/t/original/i/b16f80585ea255d767d36dfad9476873bfa741e1edb4b1ef0f3283a1a33a925c/170629-New-Balance-Day-01_02_064.jpg)
![](https://freight.cargo.site/t/original/i/139a6c73ec015c1b7778795a73f471da3b5e6f72441ec31d6b1bada4cf36fe34/170629-New-Balance-Day-01_02_071.jpg)
![](https://freight.cargo.site/t/original/i/a3e620ce727a51dd354faea0ba84b6917d26d103c44086807a368031332a8e4e/170629-New-Balance-Day-01_01_024.jpg)
[CAMPAIGN]
![](https://freight.cargo.site/t/original/i/1b8aedccdff9ca4df85b9128ec7aee9e13323d77a5e4f06ee7bd8597b25b166e/170630-New-Balance-Day-02_01_122.jpg)
![](https://freight.cargo.site/t/original/i/9a89644468a3709a35779effe7584bbc472f228d4a194927417c746083e8d0da/170630-New-Balance-Day-02_11_234.jpg)
![](https://freight.cargo.site/t/original/i/c1b01a2252aa52f145104ad015819374ad7ced823c5fa193858ccb5921e87ada/170630-New-Balance-Day-02_06_083.jpg)
![](https://freight.cargo.site/t/original/i/b9a2405e0f0cc20dfbb2821562b3ad7713c226447c775c3c59a665ad3c3f2eb7/170630-New-Balance-Day-02_12_064.jpg)
![](https://freight.cargo.site/t/original/i/092a13e116a64644f4a54029a7d4089ebaf610eb509c7d43333b060accf16f37/170630-New-Balance-Day-02_12_036.jpg)
CREDITS
creative director:
shane smith
shane smith
art directior:
taylor lewis
taylor lewis
producer:
caroline olkowski
caroline olkowski
photographer:
eric chakeen (editotial)
kieth morrison (internal)
eric chakeen (editotial)
kieth morrison (internal)