20/20 VISION

i-D x New Balance
ART DIRECTION, DESIGN
{OUTCOME}Editorial credibility meets product storytelling.

[BRIEF]
Editorial Shoot & E-Asset Shoot for the launch of the New Balance 20/20 shoe.

[HOW]Art directed and designed a co-branded editorial hero piece for i-D and New Balance, along with internal product and campaign assets. Giving the shoe a visual presence that matched its forward-looking positioning.
 


Editorial Shoot


Paid Media


Product Shoot



Internal Shoot 

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