routes

FoundryWorks
CREATIVE, ART DIRECTION, DESIGN

[OUTCOME]A cannabis brand that told a story bigger than the product, respecting where the culture came from, not just where the market was going.

[BRIEF]
A premium edible cannabis brand inspired by the culture and heritage of the regions where cannabis was originally cultivated and consumed.

[HOW]Built the identity from the ground up to feel rooted. Connecting product to origin through packaging, art direction, and visual language that honored the history and traditions behind each offering.

Strategy

Identity

Applications

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