![](https://freight.cargo.site/t/original/i/4442ccbfda325fd0f41baf06c00ba1a0ca4be35b477c25f87868e1f968f1999e/01.jpg)
SPRING PLACE
art direction // marketing strategy // design direction // content creation
At Spring Place I provided oversight on all SP visual communication, creative and design.
Anchored in brand identity and content creation, I was responsible for the production, creation, and execution of all member-facing & corporate communications as well as elevating the corporate identity, while maintaining brand standards.
Anchored in brand identity and content creation, I was responsible for the production, creation, and execution of all member-facing & corporate communications as well as elevating the corporate identity, while maintaining brand standards.
Most everything I created, I did so in a templatized manner, to establish a design system that was long-lasting.
I developed a creds/brand deck for the company, articulating it’s offerings in a way that was both enticing and digestable, and solidifing its visual direction. This brand update was incorporated into all aspects of the company’s collateral.
I developed a creds/brand deck for the company, articulating it’s offerings in a way that was both enticing and digestable, and solidifing its visual direction. This brand update was incorporated into all aspects of the company’s collateral.
THE FOUNDATION
![](https://freight.cargo.site/t/original/i/4863679ea4d6850765d718b6779dff0396de3d1f456b5237cdb21a708e1571d0/FIRST-DAY-AT-SPRING-V1_Page_03.jpg)
![](https://freight.cargo.site/t/original/i/105457d0632ec0472a1e86d182083a82a15bc69de6df9b7f5a289ad5790c299c/FIRST-DAY-AT-SPRING-V1_Page_06.jpg)
![](https://freight.cargo.site/t/original/i/1aecb1721f14d0e754d4591b2f402c650bbe2c88d02a25efe9a7dbe1de3d71ef/04.jpg)
![](https://freight.cargo.site/t/original/i/5a6441b839700f16760e494615a4128cecb9a8da9b18595d2ac1715536bfaec9/06.jpg)
![](https://freight.cargo.site/t/original/i/6b9e3dca6723ddc2636f28d7e4d80c28fa1565ee78352393b3d09999b30d8b7c/FIRST-DAY-AT-SPRING-V1_Page_24.jpg)
![](https://freight.cargo.site/t/original/i/156bc5b4ecc2ae5f67401ceb0758cc66f4231584ded02ef1e445779ae608f933/07.jpg)
![](https://freight.cargo.site/t/original/i/8fd0427ee3050a573889891192aca914da5c9dcf6e2745ff9602fbadd2cd0a7c/13.jpg)
![](https://freight.cargo.site/t/original/i/42a314b66fde2d9d778772525a3f13ea76d576b3c7b1cb60418218c95f01bf21/16.jpg)
![](https://freight.cargo.site/t/original/i/6b8f7ff2c355c911a4d84c19126f2383e6d6d968516007fe63f27e7e679d5e92/17.jpg)
![](https://freight.cargo.site/t/original/i/f98bf4d788ef68d7d9d5a8aa7495682a51a58c862a0e16fc4b635f6bff23e636/15.jpg)
![](https://freight.cargo.site/t/original/i/0c00a2d546f39a0aa9f23b43698366e210f4bacda9938f4f00f51d4672aedc2d/FIRST-DAY-AT-SPRING-V1_Page_20.jpg)
![](https://freight.cargo.site/t/original/i/1207d67f87fc2ae176e969f6c20432786f0115c1df1f182a3235beebdcd9f294/FIRST-DAY-AT-SPRING-V1_Page_22.jpg)
THE DESIGN
![](https://freight.cargo.site/t/original/i/6e35e22a8d6fb1440bfe05879c4294317e4e45f80eddc62e59f91a546d6d5f80/Artboard-1-copy-2.png)
![](https://freight.cargo.site/t/original/i/c13da8d31ef616a89ff2df8ee72b08b808c75666ee6d2a4428ebfa262955e793/EVENTS.png)
![](https://freight.cargo.site/t/original/i/93b9b768b0cc1c62a8a7cc5b33095edb20b9f535d1bb5ee93edb8b584cdad6e2/FLYERS.png)
![](https://freight.cargo.site/t/original/i/8e10bb9659366963011a484eef734530fcf777bd46dea3fecb0e1b18902fbdbd/Artboard-1-copy.png)
![](https://freight.cargo.site/t/original/i/ac02439893e1b691f61dda91907575aa6f1d12021868021e9234c9b74d3dc2d3/INVITES.png)
![](https://freight.cargo.site/t/original/i/0ee1c0222fff6aeed7f549b443c0a42face49b9499eef398aa26bf8586f422e4/Artboard-1.png)
![](https://freight.cargo.site/t/original/i/89816be79600e5eff2b8b09f5ce9af72b7797223ae701a84bba456b167020224/TEASER.png)
![](https://freight.cargo.site/t/original/i/0906434582d4538956415dd6b157fc0bfb15f26ce1c41f66b9fc0e4fa4c661aa/email-2.png)
![](https://freight.cargo.site/t/original/i/6a8283ec1b54ff36fb3121ad1386f26e9afc2c1f7bd6a1980f89cd93b036310d/ORIENTATION.png)
![](https://freight.cargo.site/t/original/i/cf06259cd1ba921a786742ef68c73fbf004ece3b2f323886df8a8b141b8755ec/SFTS.png)
![](https://freight.cargo.site/t/original/i/fa79f684526f5cf50d6d9d1a69c0f7cd6a7cd01ce6bc569b49b2f732b52a358a/TRAVEL.png)
![](https://freight.cargo.site/t/original/i/d965e13c62849a3854eb0ad01c98ec9e69aa164e93343ce544ebbcd36cde86f9/EMAIL1.png)
![](https://freight.cargo.site/t/original/i/3a924121b84cd62faaf5fe34c3169f0f9bc0f51ac0021443964e6765ccd1ff83/MOVIE.png)
![](https://freight.cargo.site/t/original/i/bd735dec85edb43cf69b30c38cb5e8e17f5e88f617f62ff84ec7cf3be95c5057/PW.png)
![](https://freight.cargo.site/t/original/i/3cd5d505405b36660bc1cd6e3eb9683d64ca03c724497c6fc3ce6e1749d878ff/AP5.png)
![](https://freight.cargo.site/t/original/i/1ff42545954f2ee2988165e31eb9b9d982f47fb28aee84ee6e76af2441d3f191/BC.png)
![](https://freight.cargo.site/t/original/i/6b365590e87e1921d640571460415c94a3278d92d0177060259cdeed4672e41e/AP4.png)
![](https://freight.cargo.site/t/original/i/5a3ac5c5af3722e3d3567001b920b55c43e792b0bf49d30e7d2ba209ef7a64e2/AP1.png)
THE
COMMS
A system of client-facing communications, from weekly newsletters and event recaps, to creating promotional assets and related event collateral for all programming and collaborations.
The system was created as a template to ensure consistency and flexibility from week to week.
THE COLLABS
![](https://freight.cargo.site/t/original/i/9bcc10c8dd5b375e484047acaf6b88fa59f4edd642bc687d981cd4ec8abb5809/SP-x-MIRAZUR_FINAL_Page_1.jpg)
![](https://freight.cargo.site/t/original/i/25915f2776c7d047e050e65ca5617abdab06b6322f770516f7f8ba02e33fc065/SP-x-MIRAZUR_FINAL_Page_2.jpg)
![](https://freight.cargo.site/t/original/i/d0b71356b7de037b41b80b2595839a040179a4ef2631f5df7e33e2c1c6a15db8/SP-x-MIRAZUR_FINAL_Page_3.jpg)
![](https://freight.cargo.site/t/original/i/9ef8b0089f6fe3738e49c8f52ba28230714d65353acc2c2592d5f506484c2f9e/MOCK.png)
![](https://freight.cargo.site/t/original/i/a0d9fc25a81c408db25f2ee98bd9709cea976eeb1a465259b0c6f9f36620bb22/Anthology-Film-Archives-x-Spring-_Page_08.jpg)
![](https://freight.cargo.site/t/original/i/8bd90dce48d0149526e34969af496344f1b744c67ac0bed77bd664008e102cc9/Anthology-Film-Archives-x-Spring-_Page_03.jpg)
![](https://freight.cargo.site/t/original/i/9ce654626b39b1383094c454a4012e04267cb24dbac60be6a6f70d83886c5246/Anthology-Film-Archives-x-Spring-_Page_02.jpg)
![](https://freight.cargo.site/t/original/i/b0200e3a770e23371f43563aaedf560584d31832d34d0c8951d600a00c3c2a1d/Anthology-Film-Archives-x-Spring-_Page_12.jpg)
![](https://freight.cargo.site/t/original/i/8ae513a03f6e7540e9aff42622553dda6119689b9ce65e53896669b19de7de1e/MICHELLIN.png)
![](https://freight.cargo.site/t/original/i/95eae2af5ec86cc3666112e86334a6101390f7b89a621619509b723bb1ce45a2/KJOLE.png)