tape

Identity & Development
ART DIRECTION & DESIGN

[WHAT IS THIS]Brand identity and visual ecosystem for TAPE, a mobile-first experiences brand.

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Tape curates and offers insider experiences. I was tasked with building the identity and provided continuous art and design direction across the platform’s evolving identity and product touchpoints.

[HOW] Began building the brand in early conception, understanding its consumer and perspective. Through an arduous and iterative dev build and capital raise, I oversaw all things visual from the platform—from design to curation.

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Core Identity

App Specific

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