MAILCHIMP
VICE x MAILCHIMP
art direction // animation // design // photo direction
MailChimp wanted to make a series of campaigns playing on the fact that people commonly mispronounce thier name.
I served as art director and designer across all three campaigns, each calling on different media, skillsets and deliverables.
FAIL CHIPS
FailChips are essentially standard, flavored potato chips ‘crushed to imperfection’ and bagged for your salt-craving pleasure. For this campaign, we explored the intersection of “gourmet snack fads” and “authentic foodie culture,” with the examination of potato chips as a whole being the focus at hand.
THE EDITORIAL
PHOTO STORY& DIGITAL ADS
THE DOCUMENTARY
GRAPHICS & BTS ON SETTHE EVENT
EVENT DESIGN / PRODUCTION &SOCIAL CAPTURE
MALE CRIMP
This campaign focused on the latest faux fashion trend of Males crimping their hair. We produced a photo story partnered with co-branded media driving back to the article.
THE EDITORIAL
PHOTO STORY
THE ADS & SOCIAL PUSH
VIEL HYMN
This campaign that also rhymes with the company’s name, interviews VeilHymn—the new duo of Dev Hynes (Blood Orange) and Bryndon Cook (Starchild & The New Romantic). Vice did a video interview of the two partnered with media driving to the piece.
THE EDITORIAL
PHOTO STORY
THE ADS & SOCIAL PUSH
CREDITS
creative
jay charry
photographers
sara wass
amy lombard
jay charry
photographers
sara wass
amy lombard
art directior/design
taylor lewis
taylor lewis
program management
adrienne petik
director
jack turtis
adrienne petik
director
jack turtis